Pricing that reflects how your business operates

Plans are structured to match your business needs—features and capacity scale together, with predictable monthly rates.

Core

For solo instructors or small teams

$149

Per month

Includes:

  • 2 instructors
  • 1 location
  • Client management
  • Lesson and class scheduling
  • Point of sale
  • Reports

Growth

For growing teams with more operational needs

$249

Per month

Everything in Core, and:

  • 6+ instructors
  • 1 location
  • Billing automations
  • Staff roles & permissions
  • Documents & e-signatures
  • Campaign messaging

Scale

For multi-role, multi-location organizations

$349

Per month

Everything in Growth, and:

  • 10+ instructors
  • 2+ locations
  • Multi-location scheduling
  • Location-based reporting

Enterprise

For organizations with custom needs

$Custom

Everything in Scale, and:

  • 25+ instructors
  • 10+ locations
  • Custom onboarding
  • Flexible contracts

Add-ons

Additional instructor

Charged only for staff who teach lessons or classes. Admins and support staff are free. Available on Growth (up to 10) and Scale plans (up to 25).

$20
Per instructor per month

Additional location

Available on Scale plan. Supports up to 10 total locations.

$40
Per location per month

SMS campaign messages

Send custom SMS messages to clients. Available on Growth and Scale plans. Schedule-related notifications are always free.

$10
Per 1000 messages

Payment Processing Fees

Payment processing fees are set by our provider and passed through without markup.

Online Card Payments

2.9% + 30¢/ transaction

In-Person (Card Reader)

2.7% + 5¢/ transaction

ACH Bank Payments

* (capped at $5)

0.8%/ transaction

Automatic tax calculations

50¢/ transaction

Let's get started

PopCal is ready when you are—built for solo instructors and growing teams alike. Tell us a bit about your business, and we'll guide you through a fast, personalized setup.