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PopCal

Pricing

Pricing that scales with your teaching team.

Every plan includes unlimited clients, scheduling, billing, and payments.

Core

$129/mo

Up to 2 teaching instructors, 1 location

For small instruction businesses that need essential scheduling, billing, and day-to-day operations.

Includes:

  • Lesson and class scheduling
  • Client accounts and portal
  • Packages and credits
  • Checkout and payment collection
  • Reports and CSV exports
  • Custom profile fields

Growth

Recommended
$249/mo

Up to 15 teaching instructors, 1 location included

For growing instruction businesses that need more automation, staff controls, and multi-location tools.

Adds:

  • Billing automation
  • Package renewals
  • Documents and e-signatures
  • QuickBooks sync
  • QR passes and check-in
  • Messaging campaigns
  • Custom staff access controls
  • Multi-location scheduling, checkout, and reporting

Enterprise

Custom pricing

Flexible instructor and location capacity

For larger organizations that need flexible capacity, complex multi-location operations, and rollout support.

Adds:

  • Complex multi-location operations
  • Implementation and rollout planning

Start with a 14-day trial. No payment information required.

Add-ons

Add location capacity or SMS messaging when your business needs more.

Additional locations

+$99/mo each

Available on Growth plans. Enterprise location pricing is custom.

SMS messaging

$39/mo

Includes 1,000 SMS segments per month. Additional segments are $15 per 500.

Payment and usage fees

PopCal passes through provider costs at the rates below and adds no markup.

Online card payments

2.9% + 30¢

Card reader payments

2.7% + 5¢

ACH bank payments

0.8%$5.00 cap

Sales tax calculation

50¢/paid checkout

Other processor fees may apply for disputes, international cards, and currency conversion. Instant Verification of an ACH bank account has a one-time $1.50 fee.

Compare what each plan includes.

See how capacity and features vary by plan.

IncludedNot included

Capacity

Client profiles

Core
Unlimited
Growth
Unlimited
Enterprise
Unlimited

Teaching instructors

Only instructors who teach count toward this limit.

Core
Up to 2
Growth
Up to 15
Enterprise
Custom

Included locations

Core
1
Growth
1
Enterprise
Custom

Additional locations

Core
Not available
Growth
+$99/mo each
Enterprise
Custom

Included in every plan

Lesson and class scheduling

Core
Included
Growth
Included
Enterprise
Included

Booking policies

Core
Included
Growth
Included
Enterprise
Included

Client accounts and contacts

Core
Included
Growth
Included
Enterprise
Included

Client portal and registration

Core
Included
Growth
Included
Enterprise
Included

Reminders and notifications

Email included; SMS add-on available.

Core
Included
Growth
Included
Enterprise
Included

Purchases, packages, and credits

Core
Included
Growth
Included
Enterprise
Included

Checkout and payment collection

Cards, ACH, card readers, cash, and account credit.

Core
Included
Growth
Included
Enterprise
Included

Billable activity and balances

Track unbilled activity and balances.

Core
Included
Growth
Included
Enterprise
Included

Sale reversals and account credit

Refunds, credits, and balance adjustments.

Core
Included
Growth
Included
Enterprise
Included

Sales tax calculation

50¢ per paid checkout.

Core
Included
Growth
Included
Enterprise
Included

Reports and CSV exports

Core
Included
Growth
Included
Enterprise
Included

Built-in staff roles

Core
Included
Growth
Included
Enterprise
Included

Custom profile fields

Core
Included
Growth
Included
Enterprise
Included

Growth adds

Billing automation

Create charges and collect open balances on a schedule.

Core
Not included
Growth
Included
Enterprise
Included

Package renewals

Core
Not included
Growth
Included
Enterprise
Included

Documents and e-signatures

Core
Not included
Growth
Included
Enterprise
Included

QuickBooks sync

Sync sales, payments, fees, clients, and catalog items.

Core
Not included
Growth
Included
Enterprise
Included

QR passes and check-in

Core
Not included
Growth
Included
Enterprise
Included

Messaging campaigns

Email included; SMS add-on available.

Core
Not included
Growth
Included
Enterprise
Included

Custom staff access controls

Customize roles and staff permissions.

Core
Not included
Growth
Included
Enterprise
Included

Location-based scheduling

Core
Not included
Growth
Included
Enterprise
Included

Location-based checkout

Core
Not included
Growth
Included
Enterprise
Included

Centralized location reporting

Core
Not included
Growth
Included
Enterprise
Included

Enterprise adds

Complex multi-location operations

Core
Not included
Growth
Not included
Enterprise
Included

Implementation and rollout planning

Core
Not included
Growth
Not included
Enterprise
Included

Common questions.

Which plan should I start with?

Core covers the essentials for smaller businesses. Growth adds automation, staff controls, and multi-location tools. Choose Enterprise for more than 15 teaching instructors or complex rollout needs.

Do I need to pay before getting started?

No. The 14-day trial does not require payment information.

Can I change plans later?

Yes. You can change plans and add-ons as your needs change.

Can I add more instructors or locations?

Core supports up to 2 teaching instructors and one location. Growth supports up to 15 teaching instructors, with additional locations at $99/month each. Enterprise capacity is custom.

How does SMS messaging work?

The $39/month add-on includes carrier registration, a dedicated phone number, and 1,000 SMS segments. Additional segments are $15 per 500. Longer messages can use more than one segment.

How does payment processing work?

Processor fees are deducted from card and ACH payments. PopCal adds no markup.

How is sales tax calculation billed?

Sales tax calculation costs $0.50 per paid checkout, including cash. Each paid checkout includes 10 checkout attempts that month; additional attempts are $0.05 each.

Try PopCal for 14 days.

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